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Of course you will have to make some changes to fine tune your efforts
from time to time. Your second project should be a niche that is
completely different from the first one. The basics will be the same...
traffic generation, conversion, etc. but try to just focus on that ONE
thing, figure it out, master it, get it to make some money to a level
where you're satisfied, then start all over again in another niche.
That is what Internet Marketing is all about - MOMENTUM! You need to
push and push until you got that wheel running. When it is running good
then change to the next wheel (could be a different marketing effort
for instance) and keep on pushing until you achieve the desired
results. Then you'll have to repeat the tasks that bring you money over
and over again and get rid of the ones that don't produce CASH!
 Far too often I see people running from project to project before they
make any money, hoping that the next project will yield better results
than the last. While this can be true (You do have to throw in the
towel sometimes) - the important thing is to fine tune what you're
doing with ONE Project, then move on to the next and do it all over
again. The basics, as I mentioned earlier - are the same for all types
of products / niches / etc...
I have a good number of websites and while not all are earning me any
money (some are what I call sleepy sites that I will focus on later
when I have time to spare) the ones I DO focus on are all bringing me
in money month after month. Some very well, some not so well. But I
never "launch" a new venture until the one that I am working on is
giving me the return that I feel it should. Sometimes I even launch 2
or 3 sites in the same niche, so that I compete with myself (better
that I compete and get the sale on one of 3 or 4 sites - then give it
to a competitor) but I still stick with this formula, it works for me
anyway and it works for many other Internet Marketers - very
successfully!
It's also important not to have unrealistic expectations. Sometimes
when I launch a site, it takes 2-3-4, even 6 months before it starts to
bring in what I consider an acceptable amount of revenue. But I don't
stray from that site. I work to bring the traffic, build a loyal
customer base, etc. until I reach what I believe to be a realistic
income from that site.
And I can not stress this enough - BUILD A LIST! Make a compelling
offer that entices people to sign up for your newsletter. If you
haven't got a sequence of autoresponders enticing your customers -
DON'T WORRY! Write a quick email thanking them for joining your
newsletter and promise them offers they can't get anywhere else (and
deliver on the promise of course) - but don't let your lack of 10 or 20
pre-written messages stop you from building your list. Having this list
will mean that you can promote your offer to them over and over again.
Don't underestimate the power of a good list!
Martin Mölsted is a successful writer and Internet Marketer. For some
great Work at Home Income Ideas and Opportunities visit Residual Income
and Residual Income Blog
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