Secrets to getting more Business

 than you can handle

To succeed in business and achieve the premier status with clients competing to do business with you and referring you to other potential clients you have to become the Expert and Reference point in your Business Niche

How? By following a simple MAP – MINDSET, ACTIONS and PROCESSES

MINDSET – Yes you can. You have to believe in yourself and in your ability to succeed as an entrepreneur. You have to change your way of thinking, be committed to building your business implementing your business strategy and going through with your action plan.

ACTIONS – there are some actions you will need to take.

• Build a business brand and let it be reflected in everything you do. Maintain a consistent colour, logo on everything pertaining to the business. Your complimentary card is a great marketing tool, be sure it carries your business information and service.

• Set up your business strategy, your mission statement, values and what you stand for

• Look into your marketing strategy and to reposition your business for the growth

• As the CEO now is the time to build yourself up to support the frame work of the business development by reading, improving your skills and going on specialized training that will boost the productivity of the business

PROCESSES – these are the steps you need to take to reposition your business

• Brand yourself as an expert in your niche

 

1.    Write articles in magazines and newspapers of your target market

2.    Attract media attention: Position yourself as an expert resource Get interviewed in the media

3.    Give talks at groups comprised of your prospects

4.    Take a leadership role in your trade associations and in networking events

5.    Host special events and invite prospects

6.    Become an Author - Package your expertise into books, seminars, and information products

 

• Update your website and make it content rich by educating and Update your website and make it content rich by educating and giving your clients free advice. Have a free download that solves a problem for your clients. To access the download your prospective clients would need to give their name and email so you can follow them up later with your newsletter, special offers and time bound offers

• Who are the “The Big Fish” prospects / clients? Target them and define your niche. If you know who you want to reach and what their needs are, you can alter your product or service to fit the needs of your market.

• Always ask for a testimonial from a satisfied client and ask for permission to quote their testimonial on your marketing brochure and website

• Referrals – The best form of advertisement is word of mouth and referrals. For every job well done ask for at least three referrals or introductions to other clients in the same industry

• Set up Joint Venture and Strategic Partnerships with similar businesses that target the same market

• Develop a reputation for speed, consistency and quality

• Publish a monthly newsletter either in print form or electronic to stay in touch with your prospects and clients on a regular basis

• Be known for your integrity and stand by your guarantees

Article by Bibi Bunmi Apampa, Business Coach and Director of The Empowerment Centre. She has helped many people start and grow their own business by creating multiple streams of income with an exclusive Business Mentoring program. Visit www.HomeBusinessMentor.biz for more information